CEOs unite to conquer Firewalk Challenge in support of local children


CEOs are putting their leadership to the test as they come together to take on a daring Firewalk Challenge in support of local charity, Children North East. 

Leigh Elliott, Chief Executive of Children North East and Sam Allen Chief Executive of the NHS North East and North Cumbria ICB, are proving their bravery to raise funds and awareness for the charity, which supports over 4,500+ people each year with services such as counselling, youth work and help for families in crisis. 

The pair are calling on other leaders from across the region to ‘show their teams what they’re made of’ and join them in the unique challenge; which takes place on 7th March at Crowne Plaza, Newcastle. 

Sam commented, “I’m excited to be taking in part this challenge on behalf of Children North East. Whilst walking the hot coals may be daunting, it’s nothing compared to the obstacles faced by the children the charity work with, who bravely face circumstances such as food poverty, domestic abuse and mental health difficulties.”  

Firewalks, often associated with traditional spiritual ceremonies, involve participants walking over a path of hot embers. Whilst they are safe, they demonstrate the power of mindset to overcome challenges. 

Leigh commented, “It’s inspiring that Sam, who leads an NHS workforce of 170,000 people, is taking part in this challenge. It demonstrates a real commitment to supporting local communities. Everyone who is joining the Firewalk is doing something very special that will help change the lives of babies, children and young people in the region.” 

If you would like to sign-up for the Firewalk Challenge, you can register for your place online.

If you would like to sponsor Sam and Leigh, you can go so via their JustGiving page.