Charity of the Year Case Study: 12 Months of Rotary Ponteland Changing Lives
Last year was very special year for the long-standing relationship between Children North East and Rotary Ponteland, which saw the latter turn their vision of helping children and families across our region into a Charity of the Year partnership that changed lives within local communities.
With a wonderful 60-year history of supporting charities, members of Rotary Ponteland set about planning an exciting calendar of activities that would raise funds and awareness for Children North East and its services.
Fundraising Events
Rotary Ponteland organised events that rallied support within the local community. Each event was a chance to bring people together for a fun time whilst generating funds. These events included naming us as their charity partner for the iconic Ponteland Duck Race, delivering a range of Christmas events, including Santa Sleigh runs, Disco and a Christmas Market, and collections at different locations over the year, such as supermarkets and events
The Fundraising Team joined with Rotary for some of these events, sharing stories from our services and bringing branded materials. We were on hand to provide support, such as creating marketing materials, promote their events and cheerlead them on the way.
Raising Awareness
Rotary Ponteland didn’t just stop at fundraising. They gave the charity the chance to join them at a range of events to help grow awareness of the charity within new communities, joining them at promotional stalls in community venues, including an Over 50’s Jobs Fair organized by the then MP Guy Oppermann in Ponteland. They also shouted about their partnership in their newsletters and on their web site and Facebook pages. On the charities side, celebrating their hard work fundraising with cheque presentations were shared on our social media, helping spread the word about how to support us.
The Partnerships Impact
In 2023, Rotary Ponteland raised an incredible £6,100, enough to support 60 families to access a year of support through our Community Hub. We also spoke to hundreds of new people about our cause, with their comms reaching many, many more.
We can’t thank the members of Rotary Ponteland enough for their incredible support during 2023 and our long history together. Thanks to their hard work and motivation, many young lives will benefit.
“The commitment of Rotary Ponteland to supporting our charity has helped us provide crucial support during a difficult times for many families. The team were inspired by the way they creatively found ways to help our work, both fundraising and connecting us to their communities. We loved working with them!” Billie Jenkins, Communications and Fundraising Manager.
“It was a real pleasure working with the Team at Children North East throughout the year over a number of events and it gave us a real insight into the amazing work that they do in our region to support children and young families.” John Cooper, President at Rotary Ponteland.
We hope this partnership inspires other groups to get involved, whether through fundraising, volunteering or simply spreading the word. Together, we won’t stop until every baby, child and young person has a happy, healthy start in life.
