Our Strategy

Over the next five years we will be focussing on three key objectives with babies, children and young people at the heart of all that we do:

1. Sustainability and growth
2. Reach
3. Impact

“The North East is a proud region, and this charity is proud of the work we do to meet the needs of our beneficiaries. We strive to make positive social change to help transform and empower our beneficiaries’ lives.”

Leigh Elliott, Chief Executive