Poverty Proofing® Trademark Announcement 

We are proud to share that, as of November 2025, our Poverty Proofing® work is officially recognised as a trademarked methodology. This is a landmark achievement in our journey, acknowledging the profound impact of our commitment to removing barriers created by poverty across the communities and settings we work with. 

Since 2011, we have developed and refined our Poverty Proofing the School Day model, which has since expanded to encompass healthcare, early years, and arts and culture. At its core, Poverty Proofing ensures that spaces and their users are shielded from the effects of poverty, that hidden barriers are identified, and that everyone involved gains a deeper understanding of what poverty is and how it can be addressed. While we recognise that poverty is a systemic issue that cannot be solved by any single space or individual, our work focuses on reducing its impact on babies, children, young people, and their families. 

Trademark recognition means that every individual, organisation, or setting we have partnered with carries a stamp of legitimacy and impact. It signifies not only collaboration with us and the application of our expertise, but also that the work created together is recognised more widely as meaningful and effective. 

The trademarking of Poverty Proofing is more than a legal milestone – it is a powerful affirmation of the value, integrity, and legitimacy of our methodology. It ensures that the framework we have built over more than a decade is protected, respected, and continues to grow as a trusted approach to tackling the effects of poverty. 

This achievement strengthens our commitment to working alongside schools, healthcare providers, cultural organisations, and communities to uncover hidden barriers and create environments where everyone can thrive. Poverty Proofing is now more than a practice; it is a recognised standard of excellence, a symbol of collaboration, and powerful ethos and a promise that together we can reduce the impact of poverty on children, families, and communities.