18th May 2026

Thanks to NHS Charities Together, Newcastle Hospitals Charity, County Durham Community Foundation and CDDFT Charity for supporting us with funding of £242,650.00 from the Covid-19 Community Partnership Grants Programme (North East and North Cumbria). This generous funding will enable our unique partnership between the North East and North Cumbria Child Health and Wellbeing Network (CHWN), NE Youth, Children North East and the collaboration STAR (South Tees ARts) Project led by TIN Arts. This programme is specifically designed to tackle inequalities for children across the region by:
Driven by CHWN, our organisations work in partnership across sector boundaries, combining skills knowledge and expertise to tackle health inequalities, limiting the collateral damage that Covid-19 has caused. CHWN membership across Health, Education, VCSE and Social Care, coupled with a robust children and young people voice, defined the most urgent areas of support post pandemic; these are Poverty, Mental Health, Family Support and Communication. TIC (Tackling Inequalities for Children) focuses on these ‘given’ areas of need.

This project is supported by a Marketing and Communications Apprentice, based within NE Youth, who will work closely with teams, delivering health promotion opportunities to children and young people regionally in an accessible and relevant format.
The two core areas that this project will deliver:
CHWN will provide a train the trainer programme (allocated to our 4 geographical areas: Durham, North Cumbria, Northumberland and Tees Valley) embedding Youth Mental Health First Aid (YMHFA) skills into communities that need it most. Children NE will have a specific focus on tackling barriers to engagement within health settings. This innovative, newly designed and piloted, ‘Poverty Proofing© Health Settings’, includes powerful consultation with those living in poverty, to understand the wide and varied barriers caused through financial struggles, on access to health provision, leading to co-produced solutions and systemic change. Delivery will include an offer of training for health setting and partner organisation staff on mental health first aid and the impacts of poverty.
TIN Arts will lead in Tees Valley, to undertake and test a ‘deep dive’ initiative centred around an arts-based intervention (South Tees ARts Project – STAR) working with young people and families connected to schools in two severely deprived neighbourhoods, utilising further complimentary approaches including social prescribing, family support interventions, YMHFA and Poverty Proofing. This unique collaborative programme will identify new ways of combatting the negative impacts of mental health by tackling the consequences of poverty, providing family support utilising community assets and delivering arts based innovation to support a community to thrive, whilst simultaneously generating region wide learning that can be replicated. The pictures in this article share some of the great work already happening a part of the project!

We look forward to sharing updates as this work progresses. Find out more and link to partner websites through the links and emails below:

Photography by Ian Paine
Children North East are excited to share the appointment of two new roles leading services across the charity. The Head of Families and Parenting and Head of Youth Services and Poverty Proofing have been created to help take our 2021 strategy forward.
In collaboration with the Operations Direction and Senior Leadership Team, our new Heads Ricky Murray and Luke Bramhall will sustain, grow and develop our work across the North East.
With their support and direction, our staff, sessional workers, students and volunteers will grow our portfolio of interventions and increase the reach of our services supporting babies, children, young people and their families.

Meet Ricky Murray, our new Head of Families and Parenting
Under the direction of Ricky Murray, Families and Parenting will continue to deliver support for babies, children and their families, and develop new ways of providing help to those who need it. These include:
Ricky will bring over a decade of experience leading and delivering programmes for young people to the role, including three years managing our Young People Services (YPS). During his tenure with YPS, he grew a reputation for pursuing innovative new ways of working alongside young people, including recently securing funding for the Tech For Good Minecraft counselling programme. This year he was named as part of the UK Acumen Fellowship of Young Leaders
Ricky comments: “I am really happy to be working with such a passionate and dedicated team and I have arrived at a really exciting time, with a number of new projects ready to take off. The families that access our services have always received high-quality support and this won’t change.
“I hope to bring a fresh perspective, concentrating on the improvement of administrative processes to better evidence the work that we do. I will also be looking to use our vast network of organisations to bring our top-quality services to more families and more areas in the North East.”

Meet Luke Bramhall, our new Head of Youth Services and Poverty Proofing
Our new Head of Youth Services and Poverty Proofing, Luke Bramhall will oversee diverse projects working with young people on a local, regional and national scale, focused on the four strategic areas: Youth Services, Youth Counselling, Poverty Proofing© and Participation. These include:
Over his eight years with Children North East, Luke has spearheaded the growth of our Poverty Proofing© initiative, helping grow Poverty Proofing© the School Day into a nationally recognised intervention that has been delivered in over 300 schools in the UK. Luke is a vocal advocate about issues impacting children living in poverty and a consistent champion of their voices. He is leading on the delivery of the North of Tyne Poverty Truth Commission and is Inequalities Advisor to the North East and North Cumbria Child Health and Wellbeing Network.
Luke comments: “I am delighted to be appointed as Head of Youth Services and Poverty Proofing and am relishing the opportunity to work with a brilliant group of practitioners from such a wide range of backgrounds. The coming years are looking really bright for the Youth Services and Poverty Proofing work and I am excited at how this service can contribute to the overall strategy of CNE by building on its outstanding work, and being a beacon of hope for babies, children, young people and families across the region and beyond.”
A new chapter
Children North East faces a new landscape of need, in which 37% of children in the North East live in poverty and one in six report a diagnosable mental health condition.
Michele Deans, Operations Director comments: “Children North East, like all charities, has had a challenging time through the COVID pandemic, but one thing is clear, families now more than ever need access to our services. Created through our restructure of our operational services, these key strategic roles will work with myself, and their teams to ensure our services are able to be sustained, grown and available to a wider reach of people across the North East”
With the leadership of Ricky Murray and Luke Bramhall, our hope is that we grow our impact towards our purpose of ensuring all babies, children and young people are given a chance to grow up happy and healthy regardless of background or family circumstances.

Everyone needs a hero, but imagine if when you were young your hero wasn’t a perfectly poised, sculpted to perfection, can-do-it-all? What if instead, your hero was a mountain-climbing, sweet-eating, eye-rolling kid, who just turned 11… oh, and she goes on exciting quests whilst managing her anxiety?
Children North East knew from the first meeting with Mortal Fools that Melva was the hero children needed. Melva had the power to give young people their own world, own language and friends through which to confront anxiety.
Since it began life as a live performance package in 2017, Melva has been on a journey as exciting and surprising as the characters it follows; giving children, teachers and families a space to explore mental health in a fun way, which speaks to young people in a voice like their own.
“Melva is simply the best drama intervention I have ever seen… the rewards are instant and long-lasting.” Headteacher
Melva started in KS2 classrooms with Mortal Fools putting on the play for students and joining forces with Children North East to explore the issues it featured via workshops.
What seemed to resonate with students, was the characters and the language they used to communicate. Worries belonged to adults, “worrits” belonged to them. Listening to the voices of young people is at the heart of our values as a charity, so watching them add to the conversations started by Melva and take them in new directions was an exciting experience for the team.

Then the pandemic hit. Mortal Fools reflected on how it could harness the power of Melva to address the disruption to young people’s daily experience and the toll this was quickly taking on their mental health. How could Melva be turned into an intervention that was accessible for all, not just in the classroom? An innovative online game was developed, putting the young player at the heart of the quest.
“I learned that being afraid of something doesn’t mean that you can’t do it.” Young Participant
As a charity supporting young people, we experienced first-hand how traumatic it was for so many young people to have the support around them cut off overnight. Melva offered schools, organisations and families the chance to quickly roll-out a tool for exploring issues relating to mental health remotely; from anxiety to relationships to sex and health education (RHSE). Often when they needed it most.
But what is the next in the tale of Melva? With a growing community of supporters and a host of research showing the long-term impact it can make for children, Mortal Fools is taking its original play to screens across the UK in film form.
With a first showing at Gosforth Civic Theatre under its belt, and a launch event planned for the 11th November, Children North East sees the potential for Melva’s latest chapter as another step towards improving the lives of tens of thousands of young people across the UK and beyond.
“I auditioned for the part because I love children’s theatre; some of the best theatre I’ve ever seen was made for children and when it’s done right it can be life changing.” Katie Powell, Actor who plays Melva Mapletree
When the programme launched, data indicated that 1 in 8 young people had a diagnosable mental health condition. Today that figure has increased to 1 in 6. Melva may be a mountain-climbing, sweet-eating, eye-rolling kid, who just turned 11, but it seems the world needs her now more than ever.
If you are interested in attending the launch at Gosforth Civic Theatre tomorrow evening (11th November), or would like to join a digital showcase of the film on 30th November, get in touch with Billie Jenkins at [email protected]. Learn more about the fantastic Melva interventions for schools and families at www.melva.org.uk.

Children North East are the delivery partner of the North of Tyne Poverty Truth Commission, appointed by the North of Tyne Combined Authority.
The North of Tyne Poverty Truth Commission brings together residents with experience of living in poverty with civic and business representatives. The commission aims to better understand the challenges faced by residents living in poverty in Newcastle, North Tyneside, and Northumberland, and to come up with practical changes and solutions to some of those challenges.
The impact of the coronavirus crisis on people already struggling, the ongoing impact of the cost-of-living crisis and the steps needed for economic recovery are a central theme of the Commission’s work.
The launch event provided a platform for Community Commissioners to share their diverse stories and for all Commissioners to begin to develop relationships in preparation for the beginning of working groups.
Attendees reflected on the power of understanding the experiences of Community Commissioners; noting the barriers people have faced and some of the specific aspects of their stories. Civic and Business Commissioners have reported a sense of motivation, realisation and commitment to move forward with the next stages of the commission. One commissioner commenting that they had been prompted to “think about how policy is implemented locally and the unintended effects on people.”
In Autumn 2022 the commission is moving into its “explore” and “experiment” stages whereby commissioners work together to discuss, debate and recommend practical solutions in response to the lived experience of community commissioners.
This work will focus on three themes which have been identified by Community Commissioners.
General enquiries: Luke Bramhall, Assistant Head of Operations [email protected]
For any press or media enquires: Billie Jenkins, Marketing and Communications Manager
billie[email protected]
In Autumn 2022 the commission is moving into its “explore” and “experiment” stages whereby commissioners work together to discuss, debate and recommend practical solutions in response to the lived experience of community commissioners.
This work will focus on three themes which have been identified by Community Commissioners:
Commissioners will move into working groups to allow them to develop close working relationships, exploring one of these themes.
If you are a North of Tyne resident with lived experience of poverty and you are interested in getting involved with the Poverty Truth Commission, you can contact Children North East to find out more.

Children North East was proud to last night attend the North East Charity Awards. The annual awards were a poignant celebration after 18 months of disruption for our sector and its communities.
The evening, hosted by Reach plc at Ramside Hall in Durham, brought together almost 300 sector leaders, employees, volunteers and supporters under one roof.
It offered a welcome moment to reflect on our impact as individuals and as a collective, and an opportunity to see hear about the great work taking place across our region to improve lives and drive social change
Our team were also in attendance to celebrate a nomination in the ‘Outstanding Contribution to Social Change’ Award.
Leigh Elliott, Chief Executive of Children North East, comments, “We are proud to be making an impact on tens of thousands of babies, children and young people across the North East and beyond each year. The team make the scope and quality of our work possible and being included in this event is a tribute to every one of them.”
Children North East was recognised for its rapid response to the impact of the pandemic, which included quickly adapting our Poverty Proofing® programme for schools, and distributing almost 5,000 packages to families in need, including laptops for remote learning and creative play kits. It also acknowledged our role in promoting that the voices of children and young people are heard when it comes to decisions that impact them.
The category, sponsored by Millfield House Foundation, celebrates organisations that are ‘amplifying the voices of the people they represent and driving social change’. On the night, the Award went to Thrive Teesside, a fantastic organisation that trains and empowers individuals and communities to campaign for issues relating to equality.
Luke Bramhall, Head of Youth Services and Poverty Proofing, comments, “The events of the last 18 months have moved the experiences of young people in poverty up the public agenda and this recognition will help us advocate and act for change in this space.”

We are very excited to announce the winners of the Children North East calendar photography competition!
We were blown away by the number of people sharing their favourite snaps, receiving over 240 entries in response to our call out for pictures capturing Northern landscapes, landmarks and wildlife. From Farne Island puffins to scenes of North Sea beaches, we’ve enjoyed a wonderful and diverse collection of images representing our region, shared by amateur and professional photographers alike.
It was an incredibly difficult job choosing just 13 winners from the piles of pics, and we were happy to delegate the job to our crack team of judges. The FAB (Fantastic and Brilliant) Group, a group formed by young people with disabilities who meet at our Young People Services, were joined by our Chief Executive, Leigh Elliott; Denise Wray, Partnership and Community Coordinator at John Lewis & Partners; and photographer James Fortune.
Norma McKellar is our overall competition winner, taking the top spot with a vibrant picture of Newcastle’s Quayside at dusk. Robert Kenny took the runner up spot with a stunning picture of a Roe Buck in lush fields. Norma wins a £100 John Lewis voucher and Robert a £30 voucher, both donated by the Eldon Square store.
This year was the first time we have run a competition of this kind, and it looks unlikely to be the last. Judge Denise Wray commented, “An amazing set of images making it really difficult to choose! Whatever the result, this will be such a stunning calendar to mark the anniversary year.”
You can pre-order your copy of the Children North East calendar on our shop now.
Our team would like to say a huge thank you to everyone who took part in the competition and a massive well done to our winners… we hope you join again next year!
View our gallery of winning images below:

Tyne Making Waves, Norma McKellar

Roe Buck Six Points, Robert Kenny

Snowy Angel of the North, Emma Youd

Tynemouth Lighthouse, Paul Turner

Raby Castle, David Dodds

Jesmond Dene, Duncan Poole

Coast, Kelly Paterson

Bella on the Dunes, John Hartshorne

Farne Islands Puffin, Heather Parr

St Mary’s Lighthouse, David Bennett

After the Rain Washington, Sheila Brunger

Cheviot Hills from Hownam Law, Mark Keville

Snowy Mill Jesmond, John Field